SHOWstudio: An exclusive collab with MACHINE-A - a 3D virtual store and exclusive products by Raf Simons, Ashley Williams, Sibling and more...

Posted by Fashion

Apr 29, 2014: An exclusive collab with MACHINE-A - a 3D virtual store and exclusive products by Raf Simons, Ashley Williams, Sibling and more...

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— MACHINE-A x SHOWstudio
A pioneering virtual store!
To celebrate our anticipated clothing collab with MACHINE-A, SHOWstudio presents a pioneering, interactive model of the Brewer Street concept store, complete with shoppable products and interviews with MACHINE-A's friends and family. The virtual store is a symbol of our passion for exploring cutting-edge technologies. Work your way through the 3D virtual space to browse and buy specially designed, limited edition SHOWstudio x MACHINE-A pieces by Raf Simons, Ashley Williams, Beth Postle, Alex Mattsson, Shaun Samson and Sibling. While you're there why not also watch store founder Stavros Karelis and stylist Anna Trevelyan discuss the story and ethos behind MACHINE-A, check out an original illustration by Rei Nadal or listen to blogger Susie Bubble explain why she loves the store so much? Additionally, be sure to head down to the Soho stop and snap a selfie in the mirror. If you show it off via Instagram using #SHOWstudioMACHINEA you could be in with the chance to win a day at SHOWstudio or MACHINE-A or a two tickets to Sibling's upcoming menswear show!


— Ashley Williams
Handbag
London-based designer Ashley Williams created this cute Killer Whale handbag exclusively for SHOWstudio x MACHINE-A. The adorable accessory cleverly riffs on SHOWstudio's signature black and white hues.

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