Beauty Confessional - Rimmels Mascara ad is banned

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Rimmels Mascara ad is banned

It was bound to happen sooner or later, a mascara ad has been banned for misleading customers. Georgia May Jagger's new 1-2-3 Looks Mascara from Rimmel claims to give you three different eyelash looks. However, the small print on the ad says that it was "shot with lash inserts". Lash inserts are just another name for false lashes.

After receiving complaints about the ads, the Advertising Standards Authority has commanded Coty to stop using this ad and had the following to say-
"Because we considered that the use of different length lash inserts applied to the eyelash area was likely to distort the visual representation of the effect achievable from the use of the product alone, we concluded the images in the ad were misleading."

The ads can still run in the US but both the print and tv spots were banned in the UK.

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